ABOUT ME

Engineering My Own Path: From Degree to Diving, Startups & Self-Discovery

Ruieesruiees

silhouette of woman holding surfboard on beach during sunset

Who I Am

Hi, I’m Ruiees, and I graduated with a degree in Civil Engineering in 2019 — just one year before the pandemic hit. Since I was 10, I’ve been working various part-time jobs: property sales, promotions, events, admin… anything to earn and learn. But the real turning point came during my university days when I stumbled into e-commerce. That’s when I discovered the world of online business.

Starting Three Businesses in a Pandemic

When the pandemic began, e-commerce boomed. I took the leap and started not one, but three businesses. Two were retail logistic stores and the third was my personal passion project — Ruvine, a lash and haircare brand I launched with a RM400k++ investment in 2021.

Lessons from Failure

The retail stores ran for about a year. Though I eventually decided to close them, the journey taught me a powerful truth — in business, there are no guaranteed successes. Every startup comes with its own set of risks, challenges, and turning points. And that’s okay. Each step — whether it worked out or not — became part of the path that shaped who I am today.

Why I Created Ruvine

Why Ruvine? Because I’ve always cared about my hair, lashes, and personal care.
I wanted to create a brand that truly reflected those values.

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person holding blue and white tennis racket

What Entrepreneurship Taught Me

Over the past five years of running businesses, I’ve faced my fair share of challenges. But what I gained was priceless: brand building, team management, creating systems, and most importantly — personal growth. I don’t define success by status, numbers, or luxury — not by how big the brand is, how much money it makes, or the things we can show off.
To me, true success is about fulfillment. It’s doing something that aligns with your core values and brings you a deep sense of purpose and joy. That’s the kind of life I’m building — one step at a time.

a blurry photo of a sunset over the ocean

Life Outside of Business

Outside of business, I live for adventure and sport. I’m passionate about movement — I love to stay active, shape my body, and challenge myself through fitness. I enjoy exploring new experiences like hiking, freediving, scuba diving, and trekking through nature while immersing myself in local cultures. I feel most alive by the ocean, watching sunsets, and connecting with inspiring people from around the world.

Active Lifestyle, Always

Movement brings me joy and excitement — whether it's sweating in the gym, catching waves, or hiking through nature, I feel most alive when I’m in motion.

Nature & Hiking Girl

Mountains, waterfalls, and forest trails — my soul feels alive in the wild.

Ocean Lover

The sea is my therapy — nothing beats the sound of waves and salty breeze on my skin

Freediving & Adventure

I chase depth, freedom, and the thrill of exploring the unknown beneath the surface

Sunset Chaser

Golden skies, quiet reflections — I live for those peaceful moments when the sun says goodbye.

low-angle photography coconut trees during golden hour

My Vision of a Perfect Day

I’m working hard — not just for money, but to design a lifestyle that aligns with my vision of a perfect day. In my dream routine, I wake up in a cozy apartment by the ocean. I start the day early with movement — maybe surfing, CrossFit, or tennis — followed by a warm cup of coffee and a quiet moment of self-care.
After that, I dive into work that I love, feeling focused and in flow. In the afternoon, I leave space to pursue my creative passions — content creation, video editing, or simply trying something new. My ideal evening ends with music, a slow walk, and watching the sunset. A day like this may seem simple, but for me, it represents true freedom, health, and fulfillment.

What’s Next for Me

Looking ahead, I’m preparing to pursue a Master’s in Mining Engineering in 2026 through a scholarship in Australia. In the meantime, I’m continuing to build what I love, and I’m excited to meet more people and create meaningful projects along the way.

My Core Values

My core value is to live with intention and freedom. I find true fulfillment when I’m building a life that I genuinely love — not one that’s defined by others, but one that reflects my values, my energy, and my dreams.

We Are Meant to Evolve

One of my biggest beliefs is this: you don’t have to be just one version of yourself. We’re all made to evolve. I believe that a person can live in many different ways and explore different characters in different chapters of life. You can be bold, gentle, creative, logical — all at once. There’s no fixed rule.